RealSelf - Personas and User Journey

MY ROLE

I led the charge to put together a user journey map with the three other designers at RealSelf. We wanted to be able to identify the lifecycle of our users, their "Aha!" moments, our existing touch points, and where opportunities existed in the product. Later, we refreshed our personas so we would have faces and personalities in mind while designing for our users, and speaking to stakeholders. 

There are a few RealSelf users have a very defined journey. An example of a complete user journey involves researching procedures, choosing a procedure to have, selecting a doctor to perform the procedure, and then having the procedure. This User Jo

There are a few RealSelf users have a very defined journey. An example of a complete user journey involves researching procedures, choosing a procedure to have, selecting a doctor to perform the procedure, and then having the procedure. This User Journey Map helped the team to have a clear and documented understanding of our users' journey. We have used this to identify best opportunities for touch points, and areas on the site that we may not be fulfilling our users need as effectively as we could.