Mobile Improvements

My Role

I was the UX Designer on this design study and I worked with a visual designer.

Problem Statement

This is a quick design study that I did to increase exposure of the content above the fold on our treatment pages. I redid the in-page navigation, removing the tabbed layout so our users could see all of our available content selections at-a-glance. I knew from talking to users that the hardest thing for them to find was cost information, so I gave that a more prominent location. While I was experimenting with different concepts, I created paper prototypes to play with the ideas. The catalyst for these improvements were to give the native ads from our industry partners more impressions and therefore to provide more opportunities for revenue.