I’m Sarah, a design leader, systems thinker, and product strategist.
Design leader
I lead teams and organizations through complex, ambiguous work, aligning people around a clear vision and creating the conditions for ambitious ideas to become meaningful experiences. I build trust, grow talent, and set a high bar for quality.
Systems thinker
I look across customer journeys, products, technologies, and organizations to understand how the pieces influence one another. I connect them into experiences that feel coherent, even when the systems behind them are not.
Product strategist
I bring together user insights, business priorities, and emerging technologies to shape where products should go next. I help teams make clear choices about where to focus, what to build, and how experiences should evolve together over time.
My CV
I began my career designing cities and public spaces. Since then, I’ve worked across emerging technology, enterprise software, and consumer platforms on some of the world’s most widely used experiences.
Amazon
Senior Manager of User Experience
2016–Present · Seattle and Berlin
I led a distributed design team responsible for core Amazon shopping experiences, including Customer Reviews, Lists, Customer Q&A, Gifting, Giveaways, and Deals, the second most-visited page on Amazon. My work focused on connecting experiences across the customer journey and raising the quality of products used at global scale. Today, I lead UX for workplace products and emerging AI experiences. I shape product and experience strategy, connect work across teams, and develop design teams capable of turning bold, ambiguous opportunities into useful, trusted products.
Amazon Video Shopping strategy
I aligned teams across Product Detail Pages, Customer Reviews, Customer Q&A, Video, and other shopping experiences around a shared vision for how customers discover, watch, and contribute video throughout their journey.
I led the UX vision for All Saves around a simple customer goal: let customers save first, help organize their items with less effort, and make those products easy to rediscover later. All Saves created a foundation for helping customers return to their intent, recognize relevant opportunities, and move from consideration toward purchase.
All Saves
Visual Reviews
I led the Visual Reviews redesign and expanded that work into Visual Shopping, a cross-organizational strategy for a unified video shopping experience across Amazon.
An AI-native enterprise platform that dynamically creates personalized portals, dashboards, and conversational experiences, transforming how people work.
